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Why Include Physical Addresses in E-Commerce Email Marketing?
When it comes to e-commerce email marketing, including a physical address in your emails is not only a best practice but also a legal requirement. The CAN-SPAM Act, which sets the rules for commercial email, mandates that all commercial emails must include a physical address where the sender can be reached. Failure to comply with this law can result in hefty fines and damage to your brand’s reputation.
Aside from being a legal requirement, including a physical address in your e-commerce email marketing campaigns can also help build trust with your customers. When customers see a physical address in your emails, it adds a layer of credibility and legitimacy to your business. It shows that you are a real entity with a physical presence, which can help alleviate any concerns customers may have about the legitimacy of your business.
Best Practices for Including Physical Addresses in E-Commerce Email Marketing
1. Include Your Physical Address in the Footer of Your Emails
One of the best practices for including physical addresses in e-commerce email marketing is to place it in the footer of your emails. This way, it is prominently displayed at the bottom of your email and easily accessible to your customers. Make sure the font size is legible, and the text is clear and concise.
2. Use a Physical Address That is Associated with Your Business
When including a physical address in your e-commerce email marketing campaigns, make sure to use an address that is associated with your business. This could be your headquarters, a retail store, or a fulfillment center. Avoid using a P.O. Box address, as it may come across as less trustworthy to customers.
3. Ensure Accuracy and Consistency
It is crucial to ensure that the physical address you include in your e-commerce email marketing is accurate and up to date. Inaccurate addresses can lead to undeliverable emails and frustrated customers. Additionally, make sure to use the same address across all your marketing materials to maintain consistency and avoid confusion.
The Benefits of Including Physical Addresses in E-Commerce Email Marketing

Boosts credibility and trust with customers
Complies with legal requirements
Provides customers with a way to contact your business
Enhances brand reputation and legitimacy
Helps improve deliverability rates

Overall, including physical addresses in your e-commerce email marketing campaigns is essential for building trust with your customers, complying with legal requirements, and enhancing the legitimacy of your business. By following these best practices and reaping the benefits, you can establish a solid foundation for successful email marketing campaigns.
Remember, your customers value transparency and authenticity in their interactions with businesses. By including a physical address in your e-commerce email marketing, you demonstrate that you are a trustworthy and reliable brand that is committed to providing excellent customer service.
For more information on e-commerce email marketing best practices, check out this article here.
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